Der Begriff stammt aus dem Börsenjargon. Als Blue Chips gelten Aktien von Unternehmen, die bekannt sind und hohe Erträge versprechen. Der Kunstmarkt überträgt den Terminus auf Künstler:innen, die einen hohen Bekanntheitsgrad genießen, in renommierten Museen und Galerien ausgestellt werden und auf Auktionen Rekordpreise erzielen. Andy Warhol, aber auch Jean-Michel Basquiat zählen zu diesen Künstlern. Laut einer Studie erzielten die Verkäufe aller Blue-Chip-Künstler:innen des Kunstmarktes 2019 fast so viel Ertrag wie die Top-Unternehmen der US-Wirtschaft.
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